Business 12/18/2018, 10:39 AM


“For Austria Wien, digitalisation is a central theme going forward. We want to make our club a tangible experience, enthuse our existing supporters and attract new ones. However, the basic prerequisite for this is that we act in a forward-looking manner in order to keep up with fast-paced development of the market. The partnership with Bayern is the next big step in that direction”, says CEO Markus Kraetschmer.

Digital partnership with FC Bayern München

Austria Wien has agreed to a long-term partnership with FC Bayern Digital & Media Lab GmbH, covering the areas of infrastructure, back-end systems and hosting and will now be relying on the services and infrastructure of FC Bayern’s media subsidiary.

FC Bayern München AG chairman Karl-Heinz Rummenigge said: “We’re delighted that well-known and traditional clubs are counting on our know-how and have put their faith in us.”

FC Bayern Digital & Media Lab GmbH managing director Stefan Mennerich commented: “Our media subsidiary will invest all its efforts into offering our partners the best possible service.”

The basis for the founding of FC Bayern Digital & Media Lab GmbH was the ‘FC Bayern Digital 4.0’ project, behind which is a process of radical digital transformation at the German record champions. This has seen FC Bayern take a pioneering role in the field of digitalisation in football.

Over the course of the 18-month process, 52 different, incompatible systems have been replaced by a single, unified software and IT infrastructure. The trail-blazer here was the commissioning of a data center in autumn 2016 as well as the launch of proprietary front-end and back-end systems. FC Bayern is no longer a licensee of third parties but instead the owner of its own infrastructure.

FC Bayern Digital 4.0 was launched in collaboration with Deutsche Telekom AG and SAP. Since its launch, the project has been continually developed and established so that FCB Digital & Media Lab GmbH, which was founded specifically for this purpose, can offer partners and interested parties a digital platform that is probably unique in football, along with a wide range of digital services.

Pos. Team Games Points
1. FK Austria Wien 0 0
1. spusu SKN St. Pölten 0 0
1. WSG Swarovski Tirol 0 0
1. TSV Prolactal Hartberg 0 0
1. SV Mattersburg 0 0
1. SK Rapid Wien 0 0
1. SK Puntigamer Sturm Graz 0 0
1. RZ Pellets WAC 0 0
1. LASK 0 0
1. FC Red Bull Salzburg 0 0
1. FC Flyeralarm Admira 0 0
1. CASHPOINT SCR Altach 0 0
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